Strategy & Insights — Brands that resonate even after they are no longer visible or audible. You can still feel their presence because their message settles smoothly into your brain.

We’re here to help you unleash your full potential. This goes beyond just design and development, because success starts with the right strategy. Branding and business always go hand in hand. With this integrated approach, we transform your company into a premium brand that people will fall in love with.

Frank van Oudhuizen
Founder & Designer

A smart strategy provides your brand with an essential foundation and a more profound meaning. It provides all the tools you need for all content, design and development that follows. To get inspired, view our projects.

Our approach

Together, we work towards a strategic foundation by exploring your brand's business objectives, opportunities, fit in the market, and its true potential for being something extraordinary. You know your company best: why you exist, what you excel in, and how you want to be seen by your potential customers. So, that’s where we start: by getting to know you and your company.

The workshop

Through a range of explorative and hand-picked techniques, we draw from your brand's history, values, character, and mirror that to your customer's needs and motivations in both the online and offline world. We harness the full power of digital because in this digital-first society, your digital presence should be just as curated as your physical presence (if not more so). That’s how we create a premium and meaningful brand that actually resonates with your customers.

This workshop results in a comprehensive understanding of your business and the essential foundation that is needed for internal branding and marketing related efforts that follow.

The Brand & Visual Identity Concept

Based on the input from the strategic workshop and our own expertise, we will start working on the Brand & Visual Identity Concept. This concept covers the translation of input to brand strategy, brand personality and brand appearance. This includes the first concept visualisations of the new logo, colour palette, typography and photorealistic mockups of signage, products, etc.

Strategy & Insights Services

Business StrategyBrand PositioningProduct PositioningCompetitive AnalysisUser ResearchNaming

Stuurmen explained my own company to me in a way that I never deemed possible.

Ralph Egas
CEO at Abstraction