Together, we work towards a strategic foundation by exploring your brand's business objectives, opportunities, fit in the market, and its true potential for being something extraordinary. You know your company best: why you exist, what you excel in, and how you want to be seen by your potential customers. So, that’s where we start: by getting to know you and your company.
Through a range of explorative and hand-picked techniques, we draw from your brand's history, values, character, and mirror that to your customer's needs and motivations in both the online and offline world. We harness the full power of digital because in this digital-first society, your digital presence should be just as curated as your physical presence (if not more so). That’s how we create a premium and meaningful brand that actually resonates with your customers.
This workshop results in a comprehensive understanding of your business and the essential foundation that is needed for internal branding and marketing related efforts that follow.
Based on the input from the strategic workshop and our own expertise, we will start working on the Brand & Visual Identity Concept. This concept covers the translation of input to brand strategy, brand personality and brand appearance. This includes the first concept visualisations of the new logo, colour palette, typography and photorealistic mockups of signage, products, etc.
Stuurmen explained my own company to me in a way that I never deemed possible.
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