Branding Agency for the Games Industry

Are you struggling to stand out in the crowded gaming industry? Do you find it challenging to attract the right customers, partners, and talent for your company? Whether you're a game developer, publisher, or involved in any aspect of the gaming industry, having a strong brand and online presence is essential in this digital age.

We can help you when you’re...


Suffering from poor brand recognition and recall


Lacking clarity and direction for future endeavors


Struggling to attract talent and your ideal target audience


Having trouble adapting to changing market trends


Hacing difficulty in differentiating

Addressing Challenges in the Gaming Ecosystem

At Stuurmen Branding Agency, we recognize the challenges you face and possess the expertise to help you surpass the competition. We have a proven track record in the gaming industry, collaborating with various companies to create influential brands and successful digital projects.

Some common challenges our clients face include:

  1. Difficulty in Differentiating: With so many gaming companies vying for attention, it's crucial to create a unique identity that sets you apart from competitors.

  2. Trouble Attracting the Right Audience: A strong brand and website can help you attract and retain the right customers, partners, and talent.

  3. Limited Industry Connections: Building relationships with key players in the gaming industry can make a significant difference in your success.

  4. Suboptimal Online User Experience: A poorly designed website can lead to lost opportunities and a tarnished brand reputation.

  5. Ineffective Digital Marketing Strategies: To make an impact in the gaming industry, you need a tailored approach that targets the right audience with the right message.

Let Stuurmen Branding Agency be the answer to these challenges. By leveraging our experience in the games industry and an in-depth understanding of the nuances of branding and digital projects, we can help you overcome these challenges and elevate your gaming company to new heights.

Branding for game companies

What is branding?

Branding gives substance, relevance, and impact to brands in the games industry and its related sectors. Your organization's direction may change gradually, and if you're not careful, the gap between identity and image can grow larger. Occasionally, it's a matter of refreshing your brand, and other times, a complete rediscovery and repositioning in the market are needed. As a branding agency, we're here to help you discover what your business in the games ecosystem needs.

The DNA of your organization

The foundation lies in the intangible yet absolute DNA of your organization, whether it's a game developer, publisher, illustration studio, game developer recruiter, or co-development studio. It's what you and your team agree on, nodding in unison, saying, “Yes, that's who we genuinely are.” We organize various workshops to make this abstract concept tangible. We translate input into brand strategy and brand strategy into brand identity. In addition to fundamental elements like logo, typography, and colour, we also take care of photography, tone of voice, and potential channels for engagement. Our guiding principle is to “kill off the average.” Mediocrity is incredibly dull.

With 40+ awards under our belt, it's safe to say we know better than anyone what makes a strong website or online store for businesses in the games industry and its related sectors. But hold on, we would rather not take a scattershot approach or create a product that merely looks slick without converting. Our goal is to truly utilize the website as a tool to achieve organizational objectives. To do so, we must first take a step back.

Unique benefits of working with Stuurmen

  • Deep Industry Insights: With years of experience in the gaming industry, we understand its intricacies and have cultivated relationships that will benefit your business.

  • Holistic Branding Approach: We don't just focus on aesthetics; we dive deep into your company values, culture, and target audience to create a comprehensive brand strategy.

  • Customized Digital Solutions: Our team of experts will design a tailored digital experience that caters to your target audience's preferences and maximizes conversions.

  • Ongoing Support and Optimization: We believe in continuous improvement and will work with you to monitor, analyse, and optimize your brand and digital presence for long-term success.

We set high standards for ourselves and our clients. We are driven by the need to unleash full potential and get the most out of every situation. With top-notch branding, we do justice to our mantra: ‘Kill off the average™’. Mediocrity is way too boring.

Do you want to learn more about branding for the games industry?

What we offer for game companies


Brand strategy




Visual identity design


Web design


Motion design


Graphic design


Packaging design

Real people, real results

Stuurmen has been able to analyse and present my own company to me in a way I deemed impossible.

Ralph Egas
CEO at Abstraction

Curious about what we can do for you?

Stuurmen B.V.

Schimmelt 24
5611ZX Eindhoven
+31 40 400 28 56

Contact us via the form below, by phone or by email