For brands that refuse to be average

Branding agency in Eindhoven for B2B companies at a turning point. We build brands that lead their category.

Why Stuurmen exists

We work with B2B companies at a turning point: when the business has moved forward, but the brand has not kept up. That might be an acquisition or a change in leadership, but it could just as easily be a new market, a new product, an investment or the arrival of a first marketing hire. Companies that are already doing well, but whose brand no longer reflects what they have become.

We build their brand from the inside out. We do not invent the story, we uncover it. We step inside the organisation, speak to the people who shape the business and draw out what is already true but has never been put into words. We sharpen that into a brand that makes sense, stands apart and holds up over time.

The process always starts at leadership level and begins with strategy. That gives the entire organisation a shared direction and helps you become the defining name in your category rather than just another option.

Lounge en keuken in het Stuurmen-kantoor met een medewerker die door de ruimte loopt

About us

Average is a form of waste. When a company is better than it looks, its brand is holding it back. We cannot stand that, and it is the reason Stuurmen exists.

Kill off the average™

Our conviction has a name: Kill off the average™. It is our refusal to settle for the grey middle where most brands end up. Most companies accept average. Those that refuse deserve a brand that matches their ambition.

Donkerrood rechthoekig vlak omringd door vier overlappende afgeronde kaders.

Kill off the average™ is not a slogan. It is what we believe and what we test every choice against. The grey middle is the most expensive place a brand can stand.

Read what we believe

Drie verspringende afgeronde panelen met een donkerrood middenvlak.

How brands leave the middle of the pack behind and take the lead in their category, with the thinking behind our approach.

Read the article

A good conversation as the starting point

Let’s get to know each other

Together, we explore where your organisation stands today and where a stronger, sharper brand could help it move forward.

Kantoorinterieur met werkplekken, hangplanten, een basketbalring en zwarte roomdividers

Portret van Michelle, teamlid bij Stuurmen

Portret van Marysa, teamlid bij Stuurmen

Maria GaoProject Manager

Sven JeurgensCreative Developer

Barend EijkenduijnDigital designer

Nick DijsselbloemSenior Brand Designer

Anne ThomassenCommercial Lead

Ruben DaemsBrand Designer

Mike HendriksCreative Developer

Michelle van de VosseOperations Manager

Marysa VosBrand Strategist

Stijn de JongFounder

Kill off the average™. That applies to our strategy, our brands, and every pixel we send out into the world. As Digital designer you make sure the brands we build land just as hard digitally as they do on paper. You design websites and platforms where strategy and identity come together. You think along from the concept onwards, work with brand designers and developers, and make sure every digital touchpoint feels like a deliberate choice.

Digital designer? Visual designer? Developer? Marketer? We are open to all kinds of options, so let's do it like this:

Stuurmen is looking for an intern who wants to help us in the fight against 'mediocrity'. Are you ready to grow with an award-winning studio?

Read on

How we work

Shift the perspective

From that insight, we make clear choices. We sharpen the thinking and remove what distracts until it is unmistakable what you stand for and what you do not. We translate those choices into a brand that gives direction to how you communicate, design and act. Strategy no longer stays on paper. It becomes visible in everything you do.

Shift the perspective

A safari day inside the organisation

Strategy session on location

Vergaderruimte met zwarte tafel, roze stoelen, grote planten en paarse sfeerverlichting

The Stuurmen office, Eindhoven

Brand identity engagement

Core values

Four principles shape how we work. They drive every choice, from the first workshop to the last comma.

Core values

Four principles shape how we work. They drive every choice, from the first workshop to the last comma.

Think before you ink

We think before we make anything. Every choice rests on a reason, not on taste.

Risk it for the biscuit

Playing safe produces average work. We take the risk the breakthrough asks for.

No bullshit bingo

We say what we see, without detours. Even when the message is uncomfortable.

Lead by example

We do what we say. We deliver on time, own our mistakes and put them right.

AwardsRecognised on Awwwards, CSSDA, Behance and more. We do not chase awards. They follow the work.

Stuurmen is a branding agency in Eindhoven, founded in 2016. We build brands for B2B companies from the inside out, from strategy and identity to the way the organisation brings the brand to life every day.

We work with B2B companies at a turning point, whether that is an acquisition, an investment, a change in leadership or a new market. Companies that are already doing well, but whose brand no longer reflects what they have become.

The decision and the mandate sit at leadership level, because that is where the process starts. We involve the wider organisation in the work itself, gathering insight from the people who shape the company every day. The brand is built from both directions, never only from the top.

We do not invent a story from the outside. We step inside the organisation, speak to the people who shape the company and draw out what is already true. We sharpen that into a distinctive brand.

We have been based in Eindhoven, the city of high tech and high design, since 2016. Long enough to know what works, but still too stubborn to accept average.

For brands that refuse to be average

Why Stuurmen exists

About us

Kill off the average™

Kill off the average™ is not a slogan. It is what we believe and what we test every choice against. The grey middle is the most expensive place a brand can stand.

How brands leave the middle of the pack behind and take the lead in their category, with the thinking behind our approach.

A good conversation as the starting point

Let’s get to know each other

Strategists and makers who look closely and speak honestly. You work directly with the people doing the work.

Open positions

Average is deadly dull. We are looking for people with a Kill off the average™ mentality.

How we work

Core values

Core values

Think before you ink

Risk it for the biscuit

No bullshit bingo

Lead by example

Frequently asked questions