Question 1

What is brand strategy?

Accepted Answer

The first phase of a branding process. We define your position in the market and write your brand narrative, based on what's already true in your organisation. You come out of it with a sharp positioning, a brand narrative that holds up, and a leadership team that agrees on who you are.

Question 2

Does brand strategy work in B2B too?

Accepted Answer

Especially in B2B. The purchases are big, the decision sits with multiple people, and the process takes a long time. The best proposal doesn't automatically win; the company that's clearest upfront about what it stands for does. A sharp brand gets you on the shortlist before the conversation even starts, and means you compete less on price. The idea that branding is only for consumer brands costs B2B companies exactly that head start.

Question 3

How long does the strategic phase take?

Accepted Answer

Seven to nine weeks. We need that time to go into the organisation, talk to clients, and sharpen the choices.

Question 4

Can't we just start with a new logo or a website?

Accepted Answer

You can, but then you're building on sand. Form without direction collapses fast and is expensive to fix. That's why we always start with strategy. The identity and the website come after, and then they actually hold up.

Question 5

Is brand strategy a one-time thing, or something ongoing?

Accepted Answer

Both. You lay the foundation thoroughly in the strategic phase. After that it's your guideline, one you adjust every time your company enters a new phase.

Question 6

Who is this for?

Accepted Answer

For B2B companies that deliver good work, but whose brand has fallen behind what they're now worth. Often there's a turning point: an acquisition, a succession, a new market, or fast growth. Usually it's the marketer or the commercial lead who first sees the brand no longer fits and brings us in. We involve leadership from the start, because the choices we make together affect the whole organisation, from sales to the people you hire.

Question 7

What does a brand strategy cost?

Accepted Answer

That depends on the scope and the size of your organisation. We always build a proposal tailored to you. The strategic phase can also stand alone as a starting point, if you want to lay the foundation first before moving on.

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