Branding agency for the games industry

Struggling to stand out in the overcrowded games industry? Finding it hard to attract the right clients, partners and talent for your company? Whether you're a game developer, publisher, or involved in another part of the games industry, a strong brand and online presence are essential in this digital age.

Tackling challenges in the gaming ecosystem

At Stuurmen Branding Agency we recognise the challenges you're facing and have the expertise to help you outperform the competition. We have a proven track record in the games industry and have worked with various companies to create influential brands and successful digital projects.

Some common challenges our clients face are:

Trouble differentiating:
with so many game companies competing for attention, it's crucial to create a unique identity that sets you apart from competitors.
Difficulty attracting the right audience:
a strong brand and website help you attract and retain the right clients, partners and talent.
Limited connections within the industry:
building relationships with key players in the games industry can make a significant difference to your success.
Suboptimal online user experience:
a poorly designed website can lead to missed opportunities and a damaged brand reputation.
Ineffective digital marketing strategies:
to make an impact in the games industry, you need a tailored approach that targets the right audience with the right message.

Let Stuurmen Branding Agency be the answer to these challenges. By drawing on our experience in the games industry and a deep understanding of the nuances of branding and digital projects, we can help you overcome these challenges and take your company to new heights.

Branding for game companies

What is branding?

Branding gives substance, relevance and impact to brands in the games industry and related sectors. Your organisation's direction can shift gradually, and if you're not careful the gap between identity and image can grow. Sometimes it's a matter of refreshing your brand, sometimes a complete rediscovery and repositioning in the market is needed. As a branding agency, we're here to help you discover what your company needs in the gaming ecosystem.

Man with Oculus headset, Abstraction Stuurmen

The DNA of your organisation

The foundation lies in the intangible but absolute DNA of your organisation, whether you're a game developer, publisher, illustration studio, recruitment agency for game developers or a co-development studio. It's what you and your team agree on, nod to in unison and say: "Yes, that's who we really are." We run various workshops to make this abstract concept tangible. We translate input into brand strategy, and brand strategy into brand identity. Besides fundamental elements like logo, typography and colour, we also work on photography, tone of voice and potential channels for engagement. Our starting point is Kill off the average™. Average is deadly dull.

With more than 40 awards to our name, we know better than anyone what makes a strong website for companies in the games industry and related sectors. But we'd rather not take a fragmented approach or build something that just looks polished without converting. Our goal is to actually use the website as a tool to achieve the organisation's objectives. To do that, we first need to take a step back.

The unique benefits of working with Stuurmen

Deep industry insight

With our years of experience in the gaming industry, we understand its ins and outs and have built relationships that will benefit your company.

A holistic approach to branding

We don't just focus on aesthetics, we dive deep into your company's values, culture and target audience to create a comprehensive brand strategy.

Tailored digital solutions

Our team of experts designs a tailored digital experience that matches your target audience's preferences and maximises conversions.

Ongoing support and optimisation

We believe in continuous improvement and work with you to monitor, analyse and optimise your brand and digital presence for long-term success.

We set high standards for ourselves and our clients. We're driven by the need to unlock full potential and get the most out of every situation. With top-quality branding, we live up to our mantra: 'Kill off the average™'. Average is deadly dull.

We always design with an eventual 'Design System' in mind. A Design System is a single, central place where (reusable) design components come together. These components are designed and configured with future development in mind, so the website can be extended more easily.