Certhon

Joining a project already in progress is unusual for us, but Certhon was an exception. They asked us to support the further rollout and implementation of their new brand, which had already been strategically defined and translated into a visual identity in collaboration with AKQA Amsterdam.

There was still plenty to do. Much of the visual identity existed only as a digital concept, little thought had yet been given to how the brand would come to life online and a complete campaign still had to be developed for the new Certhon Harvest Robot. More than enough interesting work and challenge to make joining the project worthwhile.

Building on someone else's work can be a real challenge. The brand has to remain recognisable and consistent, even when you were not responsible for the foundation. Fortunately, the new visual identity aligned closely with the kind of work we value and create ourselves.

As we developed the brand further, we applied it across countless touchpoints, including trade show stands, print, signage, clothing, motion and video.

Certhon also asked us to create the new corporate website. During a strategic groundwork phase, we mapped the different online audiences and developed a tailored journey for each. We then translated these journeys into interactive wireframes, ensuring everyone was aligned before moving into visual design and development.

The new Certhon website has become a true extension of the brand. Its minimalist style is applied consistently throughout, creating one cohesive brand experience. Subtle motion and asymmetric grids give the website a contemporary feel, allowing Certhon to showcase its services and projects while also attracting talented people.

Cleaner and more efficient harvesting with an eye on tomorrow. The Certhon Harvest Robot shows what is possible when smart technology, ambition and cultivation expertise come together. It detects, cuts and moves tomatoes fully autonomously, while self-learning technology makes the robot smarter every day.

Certhon asked us to support the launch. We created a modern one-page website that brings the robot to life and presents its potential to investors. We also developed the assets needed for the launch, including advertisements, banners and print.

www.certhonharvestrobot.com

To this day, we work closely with Certhon. Certhon is very active internationally, so there's always work to do. Whether it's trade show stands, newsletters, banners, posters or signage, we support Certhon wherever needed.