Marc Kroon Wijn

Marc Kroon Wijn is about personal service, direct communication and a tailored approach. A wine brand that puts the client's moment center stage.

Client

Marc Kroon Wijn

Industry

Wine trade

Region

Netherlands

Scope

Brand strategy, brand identity, creative direction, print & packaging, copywriting & photography

Duration

2024

The situation

Service matters just as much as the wine

Marc Kroon Wijn works with close personal alignment, direct communication and a strong focus on service. Wine matters, but it's never the only starting point.

The challenge was to translate that way of working into a brand that feels personal and recognizable, without the identity overshadowing the service and the product.

The challenge

The client's moment at the center

Marc Kroon Wijn had to position itself as a personal partner in wine. A brand that doesn't start from a fixed range, but moves with situations, questions and moments.

Personal service as the starting point

Service, accessibility and tailor-made work form the core of the brand.

Room for tailor-made work

No standard solution for every client, but attention for the specific situation.

Everything revolves around the moment

The brand strategy is built around one central idea: the client's moment is at the center of everything Marc Kroon Wijn does.

From there, we positioned the brand as a personal partner in wine. Care and creativity come together here: attention to relationship and detail, with room to find a fitting solution outside the standard paths.

The brand as part of the moment

The visual and content line matches how Marc Kroon Wijn works in practice. The emphasis is on the situations where the brand plays a role.

The imagery follows the same principle. Wine is shown as part of recognizable, relaxed moments. The brand is present, but never needs to claim the leading role.