Yune

YUNE combines behavioural science, data and creativity to create content that connects with people and inspires action.

Client

Yune

Industry

Creative agency / content

Region

Amsterdam

Scope

Brand strategy, brand identity, web design & development, creative direction, content & campaigns

Duration

2020

The situation

Science gives creativity more impact

YUNE wants to create stories that brands become known for. Behavioural science and creativity form the foundation: understanding what triggers people subconsciously and translating that insight into content that captures attention.

But that story did not match how YUNE was perceived. The agency was mainly seen as a broad content and video partner, leaving too much distance between its identity and its image.

The challenge

Science and creativity were not connected clearly enough

The distinctive combination YUNE is built on wasn't clearly visible in the brand.

The offering shaped the perception

YUNE was mainly seen as a broad content and video partner.

Identity and image didn't align

There was a need for a brand that better showed what YUNE stands for and what makes it distinctive.

Where science and creativity come together

The logo brings together YUNE's two most important worlds: science and creativity. Two separate shapes and colours flow into one, creating a recognisable symbol that combines the Y of YUNE with the idea behind 'where science and creativity meet'.

stuurmen-yune-mensen-met-laptop-bij-yune

An identity that keeps moving

The visual identity is designed as a flexible system in which science and creativity come together again and again. Colour, shape, photography and content can shift with the context while YUNE remains recognisable.

That same idea carries through everything, from business cards and onboarding to campaigns and outdoor advertising.

stuurmen-yune-project-billboard-bushalte-advertentie

The same idea, brought to life digitally

Online, YUNE is built around the same meeting point between science and creativity. Dynamic headlines, interactive elements and animated colour gradients bring the identity to life without pushing the content into the background.

This connects the digital experience to the same brand idea that runs through the rest of the identity.