Brand design — We translate brand strategy into tangible and timeless solutions that are both thought-provoking and visually compelling.

Work that only looks great does not cut it. We make sure that both the brand strategy and brand story are leading throughout the entire branding process.

Frank van Oudhuizen
Founder & Designer

Brand narrative

A brand is everything, and everything is a brand. It's the sum of all interaction that constitutes a brand's emotional experience. It’s what a consumer, partner or employee thinks and feels when they hear your name.

That's why it's important to elaborate on the unique value that your brand has to offer, and more important, why your clients should care. We create premium brands that know exactly what they stand for, and how they can use their core qualities to be a leader within their industry. We then use content, design, and development as a means to get that message across.

Verbal & Visual Identity

Only when you know who you are, can you become whatever you want. And now you know. By combining conceptual thinking with sharp aesthetics, we express the pure essence of the brand. By making sure that the logo, colours, patterns and visual elements are perfectly aligned with the brand strategy, we create a compelling visual identity that resonates with your target customers.

We ensure that the visual identity can be expressed through all media. Be it analogue or digital.

Online Brand Book

All brand-related visuals are technically designed and exported into workable files. In addition, we create an online brand book. This system contains everything brand-related. From brand story to visual guidelines and from logos to downloadable typefaces, making it easy for people within the company to express the brand without any hassle. This has added value for those who are familiar with the brand, but even more so for those who are not yet familiar with the brand. We choose to do this online so that we can make adjustments and additions at any time and with ease.

Brand design

Creative directionBrand narrativeVerbal & Visual identitySystems & Guidelines

Stuurmen explained my own company to me in a way that I never deemed possible.

Ralph Egas
CEO at Abstraction

Relevant projects


A skyward rebranding and an award-winning website

Cutting-edge technology, extensive industry expertise and a solution-focused approach. Just a few reasons why Hyer® is turning the private jet charter..

View case


Game-changing branding to reflect a levelled-up identity

Abstraction is a creative game studio whose focus is on developing its own IP and co-development. Games from the Abstraction portfolio include: Dune,..

View case