It's our pursuit to eradicate mediocrity from this world. And that makes ‘becoming obsolete’ our ultimate goal.

KILL OFF THE AVERAGE

Mediocrity does not stand a chance with us

Customers come and go. Many products barely meet expectations. Most brand promises are never kept. Mediocrity is everywhere and fatal to business success. But industry leaders are never mediocre. Never.

We set high standards for ourselves and our clients. We are driven by the need to unleash full potential and get the most out of every situation. With top-notch branding, we do justice to our mantra: ‘Kill off the average™’. Mediocrity is way too boring.

The label premium

We work exclusively with companies that are keen to become or remain a leader within their industry. Companies that dare to swim against the current. Companies that are perfectly aware of the fact that the bar can always be set higher, and so are willing to do whatever it takes to take their business to the next level. In short: companies that are worthy of the label premium.

Core values
Think before you ink
Dive deep, consider all the relevant factors, and weigh the potential consequences of your actions before committing to a course of action. This will help you make smarter and more effective decisions, and increases the chances of reaching the desired outcome.
No guts, no glory
Take charge and make things happen by being confident and bold. This can be intimidating, but it is also the key to achieving your goals and realising your full potential. Embrace your power and responsibility, and take the reins with courage and determination.
No bullshit bingo
Honesty is essential for building and maintaining trust. Don’t waste time or energy on pretence, and cut to the chase instead. Speak your mind, and be sincere but direct, even if the message is uncomfortable.
A touch of wit
Come up with creative solutions to complex problems. Do you have a sense of humour? Don’t waste it. Use it in a subtle and entertaining way to make things memorable and engaging.
Lead by example
Embody the behaviours and values that you expect from others. Have respect for others’ time and be punctual. Practise clear communication and take responsibility for mistakes and work to rectify them.

We are located in Eindhoven, a city of high-tech and high design. A cradle for premium brands, and therefore a natural basis for Stuurmen.

Commitment to high standards, specialist knowledge and a genuine interest in premium products and services is what describes our team best.

Sven JeurgensCreative Developer
Mike HendriksCreative Developer
Barend EijkenduijnBrand & Webdesigner
Joas IheCreative Developer
Stijn de JongFounder & New Business
Frank van OudhuizenFounder & Designer
Michelle van de VosseProjectmanager