Kill off the average™: Unleashing brand potential

The importance of originality

1. Mediocre products and services (right?)

   In today's world, it's all too common to come across products, services, and brands that lack originality and are about as exciting as the plain rice from the previous paragraph. This oversaturation of sameness can leave consumers feeling bored, uninterested, and uninspired. On the other hand, there are plenty of original or high-quality products and services out there that go unnoticed simply because they're not well-branded. And that, my friends, is a serious issue.

2. The negative impact of mediocrity

   The issue? These remarkable products and services out there go unnoticed because they're drowned out by the snooze-fest offerings of the market. They simply don’t stand out. It's like trying to find a needle in a haystack, except both the haystack and the needle are made up of that plain white rice. Curse you, plain white rice!

3. Eliminating the 'un' in unfulfilled potential

   But wait, there's hope! Brands that genuinely care about standing out from the crowd can catapult themselves above the sea of mediocrity. By embracing and elaborating on their purpose, qualities and differentiating values/approach, they can develop a premium brand that's impossible to ignore. That’s where we, Stuurmen Branding Agency, come in. If that wasn’t super clear already.

   
   

   And for consumers, the hunt for those hidden gems is like a treasure hunt. Sure, it might take a bit of effort, but the payoff is worth it. You just can’t expect consumers to magically find you on their own, when you don’t make an effort to be visible to them.

The perks of killing of the average

1. Every moment counts

   By killing off the average, brands create a lasting impression on their customers. Every touchpoint, every interaction, becomes an opportunity to deepen the relationship between the consumer and the brand.

   When every moment counts, it means that brands must prioritise quality and attention to detail at every step of the customer journey. From the first point of contact to the final sale and beyond, each touchpoint must be carefully crafted to deliver an exceptional experience, and that’s what branding is best at. Think of it like wooing a crush: you can't just show up in sweatpants and expect them to fall head over heels. You need to bring your best game every single time.
   
   

    

2. Falling in love with your brand

   But, here’s the thing: this level of focus on the consumer can result in brand loyalty that goes beyond just the product or service being offered. It becomes a connection based on trust and shared values. And in today's crowded marketplace, building that connection makes all the difference, resulting in consumers turning into brand ambassadors without even having to ask them.

3. Climbing to the top of your market

   Climbing to the top of your market becomes a lot easier when killing off the average. But why should a brand’s ambition be to climb to the top of their market? Being at the top of your market is not just about making money. While increased profits may be a result of being a market leader, there are some other serious perks.
   
   

   • Increased brand recognition

     A brand that is at the top of its market is likely to have greater brand recognition, as it is the go-to brand for customers in that particular industry. This can help to increase customer loyalty and drive sales.
     
     

   • Competitive advantage

     Being at the top of the market means that a brand has a competitive advantage over its rivals. This can help the brand to maintain its market share and increase profits.
     
     

   • Access to new markets

     A brand that is at the top of its market may have greater access to new markets, as it has already established a strong reputation and brand recognition. This can help the brand to expand its reach and drive growth.
     
     

   • Ability to attract top talent

     A brand that is at the top of its market is often seen as a desirable place to work, which can help the brand to attract top talent. This can be especially important in industries where innovation and creativity are key to success.
     
     

   • Higher perceived value

     Consumers often associate the top brand in a market with high quality, reliability, and prestige. As a result, being at the top of the market can help to increase the perceived value of a brand, which can translate into higher prices and greater profits.

     And remember: even brands with modest budgets can achieve a premium status in the eyes of their customers, proving that greatness is not solely reserved for those with deep pockets.
     
     

4. Fulfilment of potential and dreams

   But it's not just about business success. Remember what we talked about at the beginning of this article? About being the best version of yourself at all times? This is all about fulfilment. Knowing that you did whatever it took. YOU made a statement about refusing to settle for the status quo, and that kind of dedication is contagious.

1. Ambition drives goal-setting

   Ambition is the driving force behind setting goals and acting to achieve them. It provides the necessary motivation to push beyond average performance and strive for excellence.

2. Ambition brings innovation

   Being ambitious means you're not satisfied with the status quo. You want to make a difference, to shake things up and bring innovation to your industry.

3. Ambition inspires others

   When you demonstrate ambition, you inspire others to do the same. Your drive and determination can motivate and encourage your team to reach for new heights and achieve greater success.

1. Brand strategy: Unlocking true potential

   We help our clients create a strong brand foundation by exploring their business goals, opportunities, market fit, and potential for greatness. By helping them clarify their beliefs, strengths, and desired perception among your target audience, we get a clear understanding of their identity. Once they know who they are, they can become whatever they want.

   
   

   

2. Brand design: The foundation for a lasting impact

   We bring their brand to life by developing a solid base for effective brand communication. This includes crafting the brand narrative, tone of voice, logo, typography, colour palette, online brand book and more. And to top it off, we will create a plan for the next phase to maximise on developing the brand experience.

   
   

   

3. Brand experience: Uniting strategy and creativity

   We translate their brand strategy into eye-catching and thought-provoking solutions that are more than just pretty to look at. We aim to engage and inspire, from website and motion to print and packaging. And with our plan in place from the previous phase, we make sure their brand shines consistently and in no-time, across all relevant touchpoints.

   
   
   
   

4. Brand support: Nurturing growth and relevance

   Imagine a brand as a living, breathing thing, constantly growing and evolving. Our brand support team helps to maintain the relevance and consistency of their brand experience. We provide continuous assistance in areas like content creation, design, development, social media, and SEO, and tailor our services to our client’s specific needs, so they can focus on what they do best.