A platform where softness and ambition reinforce each other.
An inspiring online platform that enables you to find your own voice and define success on your own terms.
It brings inspiration and practical application together, not as an end goal, but as a starting point for real choices. Stories, programmes and tools form a foundation that women can fall back on, allowing them to explore, refine and adjust their direction as their lives and ambitions evolve.
Brand Strategy
The platform serves as a central place where women gain access to content that resonates and provides direction. Art, stories and conversations create recognition and open an internal dialogue. Practical tools and modules translate these insights into concrete steps in work, finances and personal development. By deliberately connecting these elements, Merel supports women in breaking away from the convention that they must choose between different roles.
Brand Design
The visual language is a translation of self-development. Everything originates from the centre and moves outward, as a visual metaphor for growth from within. Content is not added, but revealed. Text, imagery and motion unfold gradually, showing what is already there. In this way, the visual language creates space for genuine expression and gives the brand a recognisable, calm and distinctive character.
Colors
The colours convey feminine energy, luxury and calm. The palette is versatile, combining warmth and softness with a distinctive character.
Brand Experience
The brand experience is designed as a calm environment in which the user is central. Everything you see and use unfolds from a clear starting point, gradually making room for content step by step.
