park2020-image-inside-of-building-architect

Human experience at centre stage

Real Estate

Date
2020 - current

URL
welcometothecampus.com

Client
G&S Vastgoed

Situated within the green surroundings of Park 20|20 in Hoofddorp. The final piece of the puzzle is being developed.

Park 20|20 is already home to national and international companies such as L'Oréal Nederland, Bluewater Energy Services, Sony Benelux and FIFPRO. But Park 20|20 is not quite finished yet. A special complex is still being developed called ‘The Campus’.

Brand Positioning
Visual Identity
Tone of Voice & Messaging
Marketing Collateral
UX Design
UI Design
Webdesign
Web Development
Copywriting & Photography
Brand Support
User Research
Systems & Guidelines
Illustration & 3D
Video & Motion
SEO & SEA
Event & Retail Design
Print & Packaging Design

It's a brand-new, first-class office location consisting of five buildings, each with its own distinct character and which together form a natural whole. Stylish interiors, exceptional restaurants and smart technology for increased comfort: everything about The Campus is state of the art. Bursting with creativity and just a stone’s throw from Amsterdam.

Strategy & Insights

Concept

Centuries old yet contemporary: Feng Shui offers spiritual wisdom. This Chinese philosophy was at the heart of the design and development of The Campus brand and revolves around bringing people in balance with their surroundings. Feng Shui uses the elements of water, wood, earth, metal and fire to create harmony.

The five buildings of The Campus are based on these elements and each has its own specific sub-identity. We developed and implemented this concept in collaboration with MVSA Architects and G&S Vastgoed. The construction of The Campus is now underway.

Branding & Identity

Logo

The new logo we developed for The Campus is simple but effective. The line is a nod towards the circular philosophy that lies at the root of The Campus. It also alludes to the ‘shell’ that contains the five buildings that make up The Campus. The individual logos of each of these buildings also use this circle, but they are filled with different shapes depending on their respective Feng Shui elements.

Color

Premium, modern and sustainable. Just a few of the key words that were central to the design of The Campus brand. The new colour palette fits in perfectly with these concepts. We embraced a neutral palette base that is easy to apply in any type of communication. The bold green colour really grabs the attention and is mainly used to emphasise and encourage recognisability.

Design language

The green line from the logo is central in the design language of The Campus. The line symbolises ‘time’ and ‘future perspective’ and reinforces the tagline we developed: ‘The Future is Now’. In other words, now is the time to start thinking about the future. This is the time when we can make a difference, by interacting with our environment and its elements in a sustainable and circular way.

Tech & Digital Products

Website

The new website we developed for The Campus has two objectives. On the one hand, it is important to communicate the circular concept clearly and to raise awareness about sustainability. That also includes the work environment. On the other hand, the goal is obviously to attract potential tenants. Our approach towards achieving this is by describing each building individually, presenting a few of the facts and allowing potential clients to schedule a viewing. In doing so, the concept is always used as evidence of the intentions.

Park 20|20

The Campus is located at Park 20|20 in Hoofddorp. While developing the brand for The Campus, we were asked to also handle the branding and website for the upper level of Park 20|20. The circular concept was used as the starting point here, too, but the branding was different as ‘accessibility’ was more important than presenting a ‘high-end’ image. We adopted many aspects of The Campus brand to the Park 20|20 brand, but gave it a lighter foundation, a different typography and a different colour palette.

Abstraction

Games Beyond Boundaries