An inspiring new website for world domination
Website
A clear mission: breaking conventions and forging genuine connections between brands and their audiences.
As global connectors, they create unique brand experiences that push the boundaries of expectation. Their renewed branding called for an online platform that powerfully and inspiringly brings this vision to life.
Our team collaborated closely with TWOFIFTYK™ to make their vision a reality. We designed and built a website that reflects their unique story, amplifies every moment, and underscores their role as pioneers in brand engagement.
Web strategy
The development of TWOFIFTYK™’s web strategy was driven by one overarching ambition: world domination. The website needed to not only convey their groundbreaking vision but also serve as a powerful platform to showcase their prominent role as brand managers.
We crafted a strategy perfectly aligned with their core values. Every element of the site is designed to reinforce these principles while providing clarity about their unique approach. A key feature is the consistent visibility of the various departments within their one-stop-shop concept. The result is a website that not only inspires but also guides clients step by step through TWOFIFTYK™’s process.
Web Design
The web design for TWOFIFTYK™ exudes a premium look and feel, striking a fine balance between professionalism and playfulness, perfectly tailored to their ambitious goals. An inspiring entry sets the tone immediately, while subtle motion keeps the design dynamic without becoming overwhelming. Project presentations feature deliberately minimal use of colour, ensuring the powerful visuals of the projects themselves take centre stage.
Departments
Each department within TWOFIFTYK™ is assigned a unique colour, thoughtfully integrated into the web design. These colours are sparingly used across the site, creating subtle links to the departments without disrupting the overall balance. When navigating to a specific department page, the assigned colour takes over, highlighting the distinct identity of that department. This approach creates a cohesive design while allowing each part of TWOFIFTYK™ to maintain its unique character.
User-friendliness
For a content-rich website, intuitive navigation is key. We developed a structure for TWOFIFTYK™ that ensures users can effortlessly explore the information. The navigation is clean and straightforward, adhering to the principle of keeping things as simple as possible.
Web development
The website was built to streamline functionality, with the department structure needing to be filled in just once, then automatically applied across the site. To inject personality, the 404 page was given a playful tone, reflecting the lighter side of TWOFIFTYK™. Using Storyblok as the CMS, we ensured maximum flexibility, allowing every element of the website to be easily updated. This adaptability ensures the site evolves alongside TWOFIFTYK™’s changing needs.
