Apresi

A gift that does not end with the unwrapping, but keeps the story of a memory alive.

ClientApresi

Industry

Photo gifts with a digital memory page

RegionNetherlands

ScopeBrand strategy, brand identity, web design, app design

Duration2024-2025

TagsBranding, Web design, App design

Website

apresi.com

The situation

The product worked, but the brand wasn't telling that story yet

Apresi already had the concept in place: a physical photo gift linked via a QR code to an online page filled with photos, videos and personal messages. A gift whose story only really begins after it has been unwrapped. The product worked, but the brand did not yet tell that story as convincingly.

The gift market is crowded with established names, both direct competitors and adjacent brands. Apresi needed to stand out by adding emotional value without becoming sentimental or overdone. At the same time, it had to distinguish itself from the many photo gifts, cards and personalised presents already available. Without sharp positioning, a new brand quickly becomes just another photo gift provider.

For people who do not use digital tools every day, it also had to be immediately clear that creating a personal gift is simple.

From photo gift to
lasting memory

A photo on canvas or a photo card ends with the image itself. Apresi creates a memory you can treasure and relive: the physical gift becomes the starting point, while the QR code opens the rest of the story. This shifts the conversation from 'which photo product should I choose?' to 'which moment do I want to hold on to?'

Apresi positions itself as the platform that makes special memories unforgettable: a place where moments are captured, shared and relived again and again. More than a supplier of photo products, the brand brings together two archetypes: the Everyman, expressed through accessible, honest and unpretentious communication, and the Magician, which transforms an ordinary moment into something special.

The proof lies in a combination few competitors offer: a tangible gift connected to a personal digital memory page. On their own, the gift and the page are nothing remarkable. Together, they become more than a photo in a frame.

An image with a payoff line that fits the Apresi branding. Also an image of a daughter giving her father an Apresi moment.

How we made that visible

The tagline 'A lasting moment' captures what Apresi wants to be: something that stays with you rather than a fleeting gesture. The tone of voice is friendly, warm and direct, fitting an Everyman brand that wants everyone to feel included.

The logo mark is a flowing curl shaped like a ribbon, referencing the wrapping of a gift. A deep burgundy paired with warm orange makes the brand recognisable and inviting without becoming childish or overly playful. Rebond Grotesque balances that playfulness with a modern, serious foundation.

Stuurmen also designed and built the Apresi website. The site guides people through creating a personal memory page in just a few steps, with the photo gift as the tangible part of the experience.