Hyer®

Hyer® makes private aviation more accessible with personal service and technology that puts the traveller first.

Client

Hyer

Industry

Private aviation / private jet charter

Region

Eindhoven

Scope

Business strategy, Brand strategy, Brand identity, Web design, Booking platform

Duration

2020

The situation

Personal service isn't a given in private aviation

The aviation industry is largely driven by speed and efficiency. As a result, passengers can quickly become just another number. An assembly-line approach, with little attention to personal service, often seems to be the norm.

Hyer® proves otherwise. Through a technology-driven approach, the brand creates an exceptional experience tailored to each passenger's needs. It is about more than simply getting from A to B. Hyer® calls it Personalised Aviation.

The challenge

Personal service is often missing

Efficiency and speed dominate, so the passenger quickly becomes a number.

The market feels distant

Private aviation has a formal, traditional feel that leaves little room for a personal experience.

Digital has to stay personal

Technology needed to make booking easier without losing the personal service that defines the experience.

A flexible system with a recognisable base

The rounded shape from the Hyer® logo forms the basis for a flexible graphic system. By enlarging, repeating and connecting it, a recognisable visual language emerges that can easily adapt to different applications.

From business cards to signage, the system gives Hyer® the freedom to vary while maintaining a consistent and recognisable brand.

Cards Hyer Branding Special Print Stuurmen

The experience is in every detail

Hyer®'s personal service carries through every touchpoint, from the products on board and the packaging they come in to the digital experience. This makes the identity more than simply recognisable: it actively contributes to the experience Hyer® wants to give its passengers.

cosmetics products gifts for hyer passengers

Digital stays personal too

The website brings the same personal approach into the digital experience, creating a clear and refined environment where Hyer® brings together its service, offering and character. The result carries the same recognisable identity as every other part of the brand.