Brand strategy — Brands that resonate even after they are no longer visible or audible. You can still feel their presence because their message settles smoothly into your brain.

We’re here to help you unleash your full potential. This goes beyond just design and development, because success starts with the right strategy. Branding and business always go hand in hand. With this integrated approach, we transform your company into a premium brand that people will fall in love with.

Frank van Oudhuizen
Founder & Designer

A smart strategy provides your brand with an essential foundation and a more profound meaning. It provides all the tools you need for all content, design and development that follows. To get inspired, view our projects.

Our approach

Together, we work towards a strategic foundation by exploring your brand's business objectives, opportunities, fit in the market, and its true potential for being something extraordinary. You know your company best: why you exist, what you excel in, and how you want to be seen by your potential customers. So, that’s where we start: by getting to know you and your company.


Through a range of explorative and hand-picked techniques, we draw from your brand's history, values, character, and mirror that to your customer's needs and motivations in both the online and offline world. We harness the full power of digital because in this digital-first society, your digital presence should be just as curated as your physical presence (if not more so). That’s how we create a premium and meaningful brand that actually resonates with your customers.

These workshops result in a comprehensive understanding of your business and the essential foundation that is needed for internal branding and marketing related efforts that follow.

Brand concept

Based on the input from the strategic workshop and our own expertise, we will start working on the Brand concept. This concept covers the translation of input to brand strategy, brand narrative, verbal identity and visual identity. This includes the first concept visualisations of the new logo, colour palette, typography and photorealistic mockups of signage, products, etc.

Brand strategy

Business strategyBrand & Web strategyResearch & InsightBrand & Product positioningNamingConcept development

Stuurmen explained my own company to me in a way that I never deemed possible.

Ralph Egas
CEO at Abstraction

Relevant projects


The reinvention of a premium car dealership

Goodbye ‘De Automobielfabriek’, hello Triple&Crown. While a new website was the client’s initial focus, our strategy sessions revealed that more was needed to..

View case


Game-changing branding to reflect a levelled-up identity

Abstraction is a creative game studio whose focus is on developing its own IP and co-development. Games from the Abstraction portfolio include: Dune,..

View case