G&S&

Gezien de fusie van onze klant G&S Vastgoed hebben we samengewerkt om de nieuwe merkidentiteit, gecreëerd door The Stone Twins, te vertalen naar een unieke online ervaring die 'Kill off the average™' ademt.

Om de web strategie naadloos aan te sluiten op de merkstrategie, hebben we geprobeerd zoveel mogelijk facetten van de branding kracht bij te zetten. Door subtiel motion design te combineren met herkenbare merkelementen (die inspelen op de collaboratieve basis van het merk), hebben we de merk-integriteit gewaarborgd en een pakkende digitale ervaring gecreëerd die de essentie van G&S& vertegenwoordigt. “More people, fewer bricks”.

It was essential for us to translate the new brand identity into a sweet and short user experience, without it being boring. To do so we used motion design, simplified the user navigation, and personalised the digital journey. Which has resulted in a unique and immersive experience, that offers efficient contacting options for various target groups at the same time.

Flow

Understanding the brand’s identity and unique objectives, we designed a user-centred web flow as a base for our design. A cohesive flow that effectively showcases the new G&S& brand, and strategically drives forward their business goals. From intuitive navigation to strategic content placement, every aspect of this flow is designed to guide users through a seamless and engaging digital journey.

Contextual menu

Based on our web strategy, the need for personalisation in the digital journey, and the various interactions that are possible within the flow, we designed a contextual menu that adapts fluently to the needs of the users in a personal way. Ensuring clear and custom navigation throughout the entire user flow, within a clean, easy to use, and dynamic design. 

By strategically dividing the existing palette, we used colours to create a recognisable contrast between the lively content representing G&S& and the minimalist style used for their projects. This allows space for the projects' distinctiveness, making a memorable impression without having to deal with non-compatible colours.

The core of the design for the widgets comes from a need for simplicity, and (function) recognition, whilst having more than one call to action. This stands in line with the web strategy, creating an uncluttered user experience.

Looking ahead, we ensured that G&S& can custom-build certain pages based on reusable elements that we designed and developed with React and supported by Storyblok CMS. By approaching the websites’ structure with a critical and strategic eye, we were able to tailor these to G&S&'s needs.

A consistent experience

To ensure a consistent experience across all devices, the G&S& website is optimised for performance, responsiveness, and cross-browser compatibility. Curious to experience it yourself? Head over to gens.nl to check out the live product.